This Platform exists to defend truth in a time when Israel is forced to defend its people. When terrorists and hostile regimes cannot defeat the Jewish state on the battlefield, they attempt to delegitimize it in the court of public opinion, turning language into a weapon, and disinformation into a strategy. Our mission is to cut through the noise with clarity, evidence, and moral confidence, so that Israel’s right to exist and to protect its citizens is not argued as a “narrative,” but understood as a foundational principle of democratic civilization.
What “Hasbara” Means Here
Hasbara is often translated as “explanation,” but at This Platform it means something more specific: disciplined, values-driven communication grounded in facts, context, and the rule of law. It is not a substitute for reality; it is a refusal to let reality be replaced by propaganda. It is the work of explaining what happens, why it happens, and how to think about it honestly, especially when social media incentives, ideological activism, and hostile influence operations reward distortion over truth.
Why We Exist
Since the October 7, 2023 massacre, the deadliest attack on Jews since the Holocaust, Israel has faced not only a war for physical security, but a war against truth itself. Hamas and other Iran-backed terrorist organizations have pursued violence while their supporters pursue a parallel campaign of inversion: portraying terrorists as “resistance,” portraying hostages as bargaining chips, portraying Israeli self-defense as criminal, and pressuring democratic societies to adopt false moral equivalence between a democracy and genocidal terror movements.
We exist because that inversion has consequences. Disinformation does not merely confuse; it fuels antisemitism, radicalizes audiences, intimidates Jewish communities, distorts policy debates, and encourages further atrocities by convincing terrorists that brutality will be rewarded with global sympathy. We will not allow the world to be trained to accept the murder of Jews as a politics debate.
Our Core Principle: Moral Clarity
We insist on the basic distinction that should never be blurred: Israel is a democratic state with accountable institutions, a free press, courts, and a duty to protect civilians. Terror organizations deliberately target civilians, glorify mass murder, and embed their military capabilities among noncombatants as a tactic. There is no honest comparison between these moral frameworks, and we reject attempts to manufacture one.
Our work is pro-Israel, pro-American, and pro-Western because we believe the democratic world must defend itself, intellectually and materially, against forces that seek to dismantle liberty, pluralism, and human dignity. We stand with the victims of terror, with the hostages still held in captivity, and with every society that refuses to normalize barbarism.
What We Do
This Platform provides tools and content designed for impact, credibility, and shareability. We publish clear explainers that restore missing context, rapid responses to viral misinformation, and fact-based briefs that help readers understand Israel’s security reality and the regional threat environment. We create ready-to-use media assets, graphics, short videos, quotable summaries, and translation-friendly text, that empower students, professionals, community advocates, and content creators to speak confidently without becoming amateur propagandists. We also produce deeper backgrounders for those who want more than slogans: the logic of deterrence, the laws of armed conflict, the strategy of human shields, and the role of Iran’s proxy network in regional instability.
How We Work: Standards and Truth Policy
Credibility is not a vibe; it is a discipline. We commit to accuracy over virality, and clarity over outrage. When information is confirmed, we say so; when it is uncertain, we label it; and when we make an error, we correct it transparently and promptly. We distinguish reporting from analysis, and we prioritize primary material, direct documentation, and verifiable claims. Our goal is not to “win the internet” for a day, it is to build a durable archive of truth that can stand up to scrutiny tomorrow.
Our Values and Red Lines
We believe in equal human dignity, and we reject the intentional targeting of civilians as immoral and illegitimate, always. We oppose antisemitism in every form, including the modern tactic of laundering antisemitic outcomes through the delegitimization of Israel. We reject dehumanization and collective blame, because democratic societies do not defend themselves by abandoning their ethics; they defend themselves by applying them more seriously than their enemies ever will.
At the same time, we refuse the moral confusion that treats Jewish self-defense as suspect while excusing terror as “context.” Context is not a permission slip for massacre. Grief is not a justification for rape, murder, or kidnapping. Hostages are not “leverage.” Words matter because they determine what the world tolerates.
Who We Serve
This Platform is built for people who need to communicate under pressure and in hostile environments. It is for students facing intimidation on campus, professionals confronting workplace misinformation, journalists and editors seeking essential context, educators and community leaders building resilience against antisemitism, policymakers and civic voices who want to speak responsibly, and anyone who refuses to watch truth be replaced by fashionable lies. Whether you have thirty seconds for a reply or thirty minutes for a deeper conversation, our goal is to give you language that is accurate, confident, and morally grounded.
Who We Are
We are a pro-Israel communications initiative committed to democratic values, the rule of law, and the defense of Jewish national rights in the Jewish homeland. We are researchers, writers, designers, translators, and advocates, some public-facing and some not, for safety reasons in a time when harassment and targeting have become routine. Our work is guided by one standard: if it cannot be defended with facts and moral logic, it does not belong here.
If you are a journalist, educator, or organization and want to verify material, request sources, or discuss collaboration, we invite you to contact us directly.
What We Are Not
We are not a “spin” shop, and we are not interested in manufactured talking points that collapse under basic questioning. We are not here to inflame hatred, and we do not promote violence. We are not neutral between democracy and terrorism, and we will never pretend that neutrality is a virtue when civilians are deliberately targeted and Jews are singled out for annihilation.
Frequently Asked Questions
Contact
For media inquiries, partnerships, speaking requests, or to report misinformation for review, contact us through the site’s contact form or the dedicated email listed on our Contact page. If you need permission to reuse graphics or translations, we will work with you to make sharing easy and responsible.
Our Promise
We will not allow the world to forget what happened on October 7, or to redefine it into something less than it was. We will not allow hostage-taking, rape, and mass murder to be rebranded as “liberation.” We will insist on the moral distinction between a democracy defending its citizens and terror movements pursuing genocidal aims. And we will keep speaking, calmly, relentlessly, and truthfully, because silence is what propaganda counts on.