What is Hasbara?

The battle for Israel’s survival isn’t fought only with missiles and soldiers—it’s also fought with words, images, and ideas. As enemies of the Jewish state wage war on the ground, they also wage war on truth, flooding the world with lies designed to demonize Israel and justify terror. Hasbara is our response. It is the mission to expose these falsehoods, to defend Israel’s moral clarity, and to ensure the world sees this war for what it truly is: a fight against genocidal hatred.

Since the October 7, 2023 massacre—the deadliest attack on Jews since the Holocaust—Israel has been fighting not only a war for its survival, but also a war of narratives. Hamas, Hezbollah, the Islamic Revolutionary Guard Corps, and their enablers have unleashed a wave of terror against Israel from Gaza, Lebanon, Syria, Iraq, and Yemen, all while waging a coordinated disinformation campaign that portrays terrorists as victims and Israel as the aggressor.

Hasbara is how we counter this. It is the voice that breaks through the noise of propaganda, reminding the world that Israel’s war is not about territory—it is about survival. It is a response to an existential threat from Iran’s axis of terror, which uses civilians as human shields, hospitals as command centers, and hostages as bargaining chips.

Through Hasbara, we tell the truth: that the October 7 massacre was a genocidal onslaught involving the mass rape, mutilation, and execution of civilians by thousands of terrorists who invaded Israel with the goal of exterminating Jews. We expose how global institutions like the UN and so-called human rights organizations remain silent in the face of this barbarism, while rushing to condemn Israel for defending itself.

Hasbara means rejecting moral relativism and demanding clarity—it is a rejection of the false equivalence between democratic Israel and genocidal terror groups. It is our duty to speak for the hostages still suffering in Hamas dungeons, to challenge the lies spread on college campuses, and to hold accountable those who glorify the murder of Jews.

Hasbara is not about spin—it’s about truth. It’s about courage. And above all, it’s about ensuring that never again means never again. In the war of words, just as on the battlefield, we cannot afford to stay silent. Hasbara is our voice, our shield, and our unwavering commitment to justice, memory, and survival. When Israel fights, terror loses—and Hasbara makes sure the world knows why.